If this is your first time hearing about it, Marketing Cloud Next is built on the Salesforce Platform and will give you a single source of truth for all your student and alumni data. You will be able to unify information across admissions, academics, and alumni relations to create a single student profile. Which will allow you to automate personalized campaigns, from prospective student journeys to alumni engagement, building stronger relationships with your community.

In this session you will discover how to:

• Use AI to draft engaging email body copy, subject lines, preheaders, landing page copy, and SMS messages in minutes.
• Deliver automated, cross-channel journeys across email, SMS, and WhatsApp.
• Gain insights into how your campaigns impact closed-won opportunities and directly tie marketing efforts to ROI.

Join us

Step into the world of innovation and collaboration at the Salesforce Event of the year. Join us for an immersive experience where industry leaders, trailblazers, and visionaries come together to explore the future of customer success.